Can digital smelling transform grocers?
French company Aryballe has recently released a digital olfaction device that uses cloud software along with “a small sensor and machine learning to objectively detect and recognize odors and provide a freshness index” for products. In the future, the technology could be used in grocery stores, inside packaging, and even in consumers’ homes to ensure freshness of food before sales or consumption.
Walmart opens first US Ghost Kitchen
Rochester, New York, is the home of Walmart’s “first Ghost Kitchen Brands virtual food court.” In March, the retailer partnered with Toronto-based Ghost Kitchens to allow shoppers to choose from up to 25 different restaurants and CPG concepts then compile their selections into just one order, which can all be done through kiosks or mobile phones. The locations can also be used as hubs for delivery-service aggregators.
Slinky joins social media
Burger King is celebrating “the elimination of 120 artificial ingredients from its menu” by launching three “Keep It Real Meals.” The meals will be curated by celebrities who have famous stage names—one each from singer Anitta, influencer Lil Huddy, and rapper Nelly. In the spirit of keeping it real, the $6 meals are being promoted with the celebrity ambassadors’ real names.