OPIE launches drive-thru groceries
A new type of grocery store recently opened in Mount Pleasant, South Carolina. OPIE is open 24 hours and allows customers to order groceries in advance either online or right from the store’s parking lot via an app. Goods are delivered to cars within minutes, and there are no added fees or minimums for orders. Customers planning to purchase five items or fewer can even drive through to place those orders with a car-side clerk. While the Mount Pleasant location is the first, five more OPIE stores are currently planned for South Carolina.
Campbell’s brings the beat
Campbell’s and Universal Music Group have teamed up to bring musical QR codes to the soup company’s cans. Shoppers can scan the codes—marked with an “M’m! M’m! Records” label—to be presented with behind-the-scenes content, recipes, and new songs by UMG artists. In addition, the brand’s Sounds Good Tonight SoundCloud contest allows users to create original cooking-inspired songs for a chance to win $20,000.
Walmart tests text-to-shop
Soon, shoppers will be able to place their Walmart orders just by sending a text. The retailer is currently testing the text-to-shop ability in limited areas. What the brand calls “conversational commerce” allows users to communicate in ways that are natural for them while AI helps them shop for products they know and love. It’s another way for Walmart shoppers, who already have access to voice shopping with Google Assistant and Google Home, to shop and interact with the retailer in digital channels.