Chipotle hosting virtual restaurant on Roblox
To celebrate Halloween, Chipotle has teamed with online game Roblox to host its “Boorito” event and give away $1 million in free burritos. “Each day, the first 30,000 Roblox users” who dress their avatar in a Chipotle costume and visit the in-game restaurant will receive a promo code for a free entree. A nearby Chipotle Boorito Maze can also yield Chipotle-themed avatar items for players.
Petco unveiling experiential dog store
Petco is using Reddy, its “premium owned-brand for dogs,” to launch a new concept store in New York. The Manhattan boutique — also called Reddy, after the 3-year-old brand — features a fitting station that includes personalized pet tags as well as on-site monogramming, a nutrition station with health-boosting supplements, complimentary sanitary water, a “treatery,” and a pet photo wall. The store also offers some human amenities like free Wi-Fi and phone-charging stations.
Amazon releasing search analytics tools for merchants
Sellers enrolled in the Amazon Brand Registry will gain additional shopper insight with a new search analytics dashboard launching for free in early 2022. While Amazon previously provided sellers with insights like search-frequency rank and click data, the online retailer has invested $18 billion over the last year to create resources to support brands. The new tools will allow merchants to “see the top search terms associated with their products” and more fully understand their products’ sales funneling.