Spirit brands host multisensory experiences
You have to see it (and smell, hear, taste, and touch it) to believe it. Brands like Johnnie Walker, Grey Goose, and Bombay Sapphire have recently launched multisensory experiences to connect with consumers. Their goal is to build more powerful connections by evoking the senses, like at a recent Bombay Sapphire event where guests viewed “a sculpture inspired by the brand’s gin while a technician beside them measured their subconscious emotional response.”
Meta (née Facebook) considers physical stores
According to The New York Times, Meta is now considering launching its first brick-and-mortar stores. The stores would likely feature products from the company’s Reality Labs division, like the Quest VR headset and teleconferencing tools. As Meta expands into “the metaverse,” the company plans to highlight ways in which it helps the world to stay “more open and connected.”
Nike and Dick’s team up loyalty programs
Nike Membership and Dick’s Scorecard members can now connect the two loyalty programs together in the Dick’s app. Customers who buy Nike products at Dick’s can enjoy perks from both brands with their purchases. In addition, Dick’s customers will be able to “shop an expanded selection of Nike footwear and apparel,” including exclusive collections. Nike members will gain access to in-store events at Dick’s House of Sports and other locations.