Farmstead partners with Halla on prediction capabilities
Farmstead, an online grocer that also provides e-commerce capabilities to brick-and-mortar grocers, has teamed up with tech company Halla to add a prediction engine to its Grocery OS. The “taste intelligence engine” will suggest products to consumers and provide substitution recommendations based on shoppers’ preferences. Farmstead hopes the new capability will drive sales and grow basket sizes as it rolls out a suite of new tools to food retailers.
Facebook adds Shops in Groups feature
Social commerce continues to grow, and Facebook parent-company Meta aims to be at the trend’s forefront. The social network recently added a Shops in Groups feature that allows users to purchase products directly in their Facebook groups, with recommendations and guidance from other group members. Top Product Mentions is a complementary new feature that will highlight recommended products from across a user’s groups directly in their news feed.
Reese’s makes a very big peanut butter cup
Eating a slice of pie after Thanksgiving dinner is practically an American tradition. This year, Reese’s got in on the fun with a pie-sized peanut butter cup. The pie measures 9 inches in diameter, weighs in at 3.4 pounds of peanut butter and chocolate, and contains 48 individual servings. The Reese’s Pie was made available on parent-company Hershey’s website for $44.99, and all 3,000 of the limited-edition pies sold out within hours.