H-E-B adds livestream shopping
Regional grocery chain H-E-B is leveraging Facebook’s shoppable livestream to sell products to viewers at home. Users watching the streams are able to click on products they see in the video and be taken straight to a link where they can browse and purchase. H-E-B became one of the first brands to test the new feature with Facebook last summer and now hosts a weekly cooking show highlighting shoppable products.
Albertsons offers salads with a side of AI
Albertsons has teamed up with Picadeli, a European food tech company, to pilot AI salad bars in its grocery stores. When store employees stock the salad bar, they scan a QR code on the packaging that allows the system to track how long each item has been on display. This makes it easier to track freshness as well as which items are more or less popular in a given location. Additionally, sensors track when items have been left uncovered, and the salad bar features built-in dispensers for hand sanitizer.
TikTok takes down Google
Google certainly isn’t going anywhere, but its previously held place atop the most visited website list now belongs to TikTok. The social media app, which ranked seventh in the world in 2020, surpassed Google to become the most visited website in 2021. As more people have become comfortable with the video-sharing platform, it’s reached 1 billion+ monthly active users and has overtaken Facebook as the world’s most popular social networking app.