Avocados From Mexico goes big for the Big Game
In the weeks that lead up to the Super Bowl — or the “Big Game” for legal purposes here — Avocados From Mexico represents 95% of all US avocado sales. This year, in addition to running a 30-second TV commercial during the game, AFM has fully embraced an omnichannel approach. In-store QR codes will send shoppers to AFM’s website, where the brand has created a limited-time pop-up experience, and the “House of Goodness” digital experience will help strengthen its “Always Good” positioning.
Automated voice ordering comes to Checkers and Rally’s
The drive-thru is about to get a little more artificially intelligent. Following a pilot program in 2021, Checkers Drive-In Restaurants plans to roll out Presto automated voice ordering to all 260 of its corporate-owned Checkers and Rally’s drive-thrus. In the pilot, 98% of orders were filled with minimal employee intervention, and the AI worked well with a variety of customer accents. Checkers hopes to enhance customer interaction by freeing up staff and maximizing their time and efficiency.
Walmart rolls out digital health preferences tool
Through a partnership with Sifter, a nutrition tech company, Walmart launched a new tool that’s available both online and in-app to allow customers to “shop-by-diet.” Users can select health filters based on specifics such as diet, allergens, and interactions with medication. After scanning a product, the tool tells them whether the product meets all, some, or none of their needs. Plus, shoppers can save wellness goals in their “diet profile” to track their habits and identify which products meet their criteria.