Gatorade “fuels tomorrow” with inclusivity
PepsiCo’s Gatorade has kicked off its Fuel Tomorrow campaign. The campaign, which debuted its hero video during NBA All Star Weekend, aims to support community programs; train coaches on inclusivity; and provide access to facilities, equipment, and transportation. In addition to investing $10 million in social-impact organizations, community partnerships, and training programs, Gatorade is marketing its commitment to helping millions play “across TV, digital, and social media platforms.”
Target tests enhanced Drive Up service
Big-box retail chain Target is looking for new ways to expand its curbside offerings. Later this year, shoppers who use the retailer’s Drive Up service to pick up orders will also be able to order Starbucks for delivery straight to their car at select locations. Additionally, shoppers at test locations will have the option to begin a return using the Target app—completing it in the Drive Up lane without ever leaving their vehicle. The popular grocery and goods pickup service will also “expand its backup item functionality” as Target looks to continue its rapid growth in the digital and delivery space.
Coke launches limited-edition flavor program
What does space taste like? According to Coca-Cola, its new Starlight beverage is the answer. Starlight is the first under the brand’s new Coca-Cola Creations initiative, which aims to roll out limited-time flavors alongside both real-world and digital experiences. QR codes on the beverage’s packaging direct users to custom AR filters and AR performances by pop artist Ava Max set “against a space station backdrop.” The first beverage in the Creations line seeks to capitalize on the recent surge in interest in space travel, and future offerings will also look to capitalize on cultural trends.