Retailers upgrade fitting rooms
With all aspects of the retail experience getting a digital makeover, fitting rooms are not immune. Lingerie retailer Savage X Fenty is partnering with FIT:MATCH to install LiDAR technology that scans shoppers’ bodies to suggest appropriate bra sizes. Elsewhere, Amazon plans to open its first apparel store this year featuring high-tech fitting rooms that will allow customers to rate products and get suggestions for other items that can be delivered to their fitting room.
First Whole Foods with Just Walk Out technology launches
Amazon recently brought its Just Walk Out cashier-less technology to a Whole Foods store in Washington, D.C. Previously, Whole Foods owner Amazon had used the technology in its Amazon Go stores and select Amazon Fresh locations before licensing it to other retailers. Using cameras located throughout its space, along with AI technology, the store charges the goods to a shopper’s account upon exit. The technology is set to roll out to another Whole Foods store in California later this year.
2022 could be AR shopping’s year
A recent survey shows the rising popularity of augmented reality experiences. The December 2021 study found that 76% of consumers have used AR in some way; 59% report that they’d be more likely to buy a product after seeing it in an AR space. Another 2021 study, done by Snapchat parent company Snap, learned that 20% of shoppers had used AR while shopping, with another 28% interested in using it in the future.