Target and Amazon launch sustainable stores
Amazon and Target have both recently unveiled their first stores that strive to produce more energy than they consume. The Amazon Fresh location in Seattle “features a CO2-based refrigeration system” and is powered by energy sourced from Amazon’s renewable energy products. The Target store in Vista, California, also features CO2 refrigeration, plus solar carports and LED lighting, to meet its sustainability goals.
Starbucks adds electric vehicle chargers
With the electric vehicle (EV) market projected to continue its growth in the near future, Starbucks has partnered with Volvo and Chargepoint to roll out EV chargers in its parking lots. A pilot set to launch this year will add EV chargers to Starbucks locations along the route from Denver to Seattle. The coffee retailer sees potential in enhancing its sustainability bona fides with the partnership while encouraging EV drivers to stop in for a coffee and breakfast while their car charges up.
Meta adjusts to Apple’s app-tracking changes
In June 2021, Apple unveiled its new App Tracking Transparency framework that asked users to opt in to cross-app advertiser tracking. Facebook owner Meta, “one of the world’s biggest mobile ad platforms,” was significantly impacted by the change. However, by the end of the year—and after implementing StoreKit Ad Network (SKAN), which is Apple’s privacy-centric API, Meta claimed “top spot in an analysis of mobile media platforms,” beating out TikTok.