Amazon opens brick-and-mortar clothing store
Amazon Style has officially opened in Glendale, California. The 30,000-square-foot location offers apparel for women and men from popular and upscale brands as well as Amazon’s own brands. Shoppers can use the Amazon Shopping app to get a personalized experience and can also scan items to either send them to fitting rooms or directly to pickup counters for checkout. All of the non-display products are stored in the back, creating space for twice as many products as the store’s footprint would typically fit.
Oreo releases Pride-themed packaging
In collaboration with the LGBT activism group PFLAG National, Oreo is launching special LGBT Pride packaging this June in celebration of Pride Month. Each pack of cookies is covered with phrases that express support and affirmation for LGBT community members in a variety of colors and font styles. In addition, the chocolate cookies in the packs display the word “PROUD,” and a blank space on the top of each pack allows consumers to write individualized messages of support for loved ones so they can give the cookies as gifts.
Meijer brings hydroponically grown produce to its stores
Midwest retail chain Meijer is working with hydroponic grower Revolution Farms, which is based in Michigan, to source produce for its stores. Salad greens and lettuce heads grown by Revolution will reach Meijer’s 262 stores in half the time of lettuce that comes from the West Coast, lengthening its shelf life. The move also helps Meijer reach its sustainability goals, with delivery trucks driving 95% fewer miles to grocery stores—plus farming practices consuming 90% less water than other methods, according to Revolution.