Walmart brings shopping to Roku
Walmart has partnered with streaming platform Roku to bring shoppable commercials to Roku devices. The goal of the exclusive partnership is to make shopping on the television as easy as it is on social media. When users are served ads for shoppable products available through Walmart, pressing the OK button on their remote will take them to a checkout page; then payment details will populate via their Roku Pay account. Roku’s ad-buying platform, OneView, will provide measurement of the shoppable ads.
Stella Artois makes time for dinner
Stella Artois wants to give some balance back to the work-life situation. Its new campaign, “Sign Off, Dine In, Bon Appetit,” highlights the at-home dinner experience. The campaign contains social, TV, out-of-home, and other executions. Notably, Stella Artois has partnered with grocery delivery service Instacart to develop five customized meals with easily purchasable ingredients. The brand wants to revive a dedicated household dinnertime—with bottles of Stella Artois at the center of it—that has waned during pandemic work-from-home arrangements.
Amazon brings back Prime Day
Amazon has announced that its annual Prime Day shopping event will take place July 12 and 13. Amazon Prime subscription customers will be able to save on Amazon products like Echo speakers and Kindle e-readers, as well as products from hundreds of other brands. While research shows that shoppers are likely to spend less on Prime Day this year than last, shoppers across the board are searching for sales and deals as the economy falters. Other retailers, like Best Buy, Walmart, and Target, are likely to get into the action with competing sales as well.