Kraft gets comfy with mac and cheese
As part of an effort to promote what it calls “positive comfort,” Kraft has rebranded its macaroni and cheese to Kraft Mac & Cheese. The brand is aiming to modernize the product and take cues from the way consumers colloquially refer to it. In addition to the name change, the rebranding will contain new solid-blue packaging with a bigger emphasis on the cheese-coated macaroni smile. Kraft will begin promoting the rebranding this month, with the new packaging expected on shelves in August.
Walmart rolls out AR shopping
Starting this month, users of the Walmart app will be able to “view about 300 home decor and furniture items in their homes”—thanks to augmented reality technology. Additional products are expected to be added in the coming months. Users will receive haptic feedback when moving the 3D-models through their home. In-store AR features are planned for the future and will allow shoppers to point their phone at store shelves to see which items meet their personal preferences or are available at a discount.
It’Sugar will visit Times Square
A 20,000-square-foot pop-up “candy department store” will take the place of a closed sporting goods retailer in Times Square this fall. It’Sugar operates 100 candy stores across North America. The company plans to stock its Times Square location with thousands of sweets, “immersive candy experiences,” and giant characters throughout the store. The brand hopes to capitalize on recent growth that saw an 11% sales increase in 2021 compared to 2020.