Instagram is stepping up its in-app shopping experience

Instagram announced that it’s launching a new payment feature in direct messages. Users can now take care of all their shopping needs in one spot—chat with customer service, purchase products, and track orders—without having to leave the app.

Full article from The Verge

Spirit Halloween is releasing its own feature-length film

Calling all Halloween super fans: The country's biggest Halloween retailer is kicking off spooky season with a grand opening event in its flagship location, complete with a premiere of the trailer for its first-ever feature-length film, Spirit Halloween: The Movie, coming this October. Catch the event in Egg Harbor Township, New Jersey, on July 30.

Full article from Chain Store Age is growing its Spanish-language search function

Walmart has added Spanish terms for over 600,000 of the most purchased products on its website. The move comes after the COVID-19 pandemic caused this customer segment to shift their in-store shopping habits to online. Walmart took notice and is giving its Spanish-speaking customers a better shopping experience.

Full article from Retail Dive