Tito’s sells an empty can
With the hard seltzer trend continuing to grow, Tito’s Handmade Vodka wanted to hop on the bandwagon—not by entering the crowded market, but by selling its own empty can. The reusable Tito’s in a Can is available online and at the Tito’s retail store in Austin. The brand encourages customers to fill the steel can with Tito’s plus mixers of their choosing to “make their own, better-quality seltzers.” Tito’s will donate net proceeds to a nonprofit partner selected by the customer.
Walmart is set to open small general stores
Walmart is partnering with remote vacation company Getaway to open miniature stores called General Store by Walmart. The stores, which will be located near Getaway outposts, will stock “seasonal products sourced by Walmart and curated by Getaway.” The initiative will allow Walmart “to expand its reach into more remote places” and help Getaway customers access the goods they need to maximize their vacations. The first General Store by Walmart will open this month in Texas, with more coming throughout the year.
Sprite goes green by ditching green
Iconic green Sprite bottles will no longer be produced as of August 1, and going forward, the brand’s new clear plastic will make them more easily recyclable. While green bottles are recyclable, they are separated from the food-grade clear packaging used to produce PET bottles in the recycling process. By transitioning to clear Sprite bottles and changing to 100% recycled PET bottles for Dasani water, the Coca-Cola Company moves closer to its goal of removing “2 billion virgin plastic bottles from production by 2027.”