Walmart creates first virtual worlds
Walmart has officially entered the metaverse with two experiences in Roblox. The retailer joins American Eagle Outfitters, Nike, and Ralph Lauren as brands who have created content in Roblox. In Walmart Land, players can earn and redeem virtual merchandise (or “verch”), play games, enter fashion shows, attend live concerts, and more. Universe of Play, the other Walmart virtual world added to the game, is targeted toward younger audiences and includes challenges and activities based on properties like PAW Patrol and Jurassic World.
Marketers make songs for TikTok
In an effort to embrace the virality of music-centric TikTok videos, major brands are turning to artists to create original songs specifically for the platform. Companies looking to engage with customers on the social media app include McDonald’s, who partnered with TisaKorean to create a song inspired by the taste of Sprite at its restaurants; Pizza Hut, who worked with Jon Moss to develop a Detroit-style pizza theme song; and Trident, who teamed up with Chloe Bailey to craft a beat featuring the sound of gum chewing.
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Shopify helps businesses sell internationally
In an effort to stem a slowdown in total transactions, Shopify is upgrading its Shopify Markets feature to Shopify Markets Pro. The new tool allows premium sellers to deliver overseas sales “in more than 165 countries.” For a 6.5% transaction fee, sellers will gain access to a global sales and distribution network without having to worry about tariffs, currency conversion, or international shipping methods. The feature will first launch to sellers in the U.S. with plans to expand to sellers in Canada, Europe, and the U.K. in 2023.