Coors Light is paying fans for replicating its logo
Coors Light’s new Chill Harder Pays Harder program will pay fans who replicate “the brand’s Chill Harder logo in creative ways.” In all, more than 5,000 consumers who post their creations to Instagram or Twitter will be rewarded. The size of the logo will determine the payout, with small entries receiving $10; the grand prize winner, whose logo must be at least 100 inches, will win $50,000 and get to see their logo on a billboard in their community.
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Kentucky’s Kroger Field becomes grocery pickup location
Students and staff at the University of Kentucky will no longer have to leave campus to pick up their groceries. Kroger, who owns the naming rights to the university’s football stadium, will set up a grocery pickup location in the Kroger Field parking lot on Mondays, Thursdays, Fridays, and Sundays. While competitors like Target, Amazon, and Walmart have rolled out various shopping and pickup programs across college campuses, this is Kroger’s first foray into on-campus grocery pickup.
Amazon’s frictionless shopping comes to NASCAR
Amazon has partnered with Phoenix Raceway to open a store featuring its palm payment and Just Walk Out technologies ahead of NASCAR Championship Weekend. This checkout-free shopping experience should speed up guests’ access to concessions, allowing them to miss less of the action. While this is the first time the Amazon technology is being used to serve guests at NASCAR events, it has been implemented at stadiums and arenas across other sports in recent years.