The Times, they are a-chargin’
In an unprecedented move for The New York Times, a single advertiser bought out the entire print edition of the paper (plus most of the best digital inventory). General Electric used the opportunity to showcase its new divisions via unique media, from a branded wrap to interactive ads (both digital and analog) plus a podcast audio takeover and more. It’s the most recent in a series of innovative partnerships between GE and NYT.
Pepsi pushes #PilkAndCookies
Leveraging celebrity and recent TikTok virality, Pepsi’s new campaign inspires consumers to incorporate Pepsi into their holiday traditions. The Lindsay Lohan-led ad features her creating a “dirty soda” for Santa by adding Pepsi to the classic milk and cookies, giving the brand new relevance for the holidays. It’s a mix of nostalgic marketing and Gen Z targeting, complete with recipes featuring the new Pepsi Nitro.
Full article from Marketing Dive
YouTube takes on TikTok with Shoppable Shorts
As traditional digital advertising continues to slow, Google has introduced Shoppable Shorts to compete with other short-form platforms like TikTok. Currently live in five countries, this e-commerce content will soon include an affiliate program that will pay creators nearly half of the revenue driven by the shorts. YouTube has also been investigating possible expansion of sponsored livestreaming, as seen with the recent 10-day beauty-focused event, “From YouTube to You.”
