Thaw & Eat heats up (without a microwave)
Consumers are taking their lunches again. But as they head back to school and work, now they’re packing frozen offerings that don’t need to be heated. From new versions of Uncrustables to Deliwiches, Launch Boxes, Liege waffles, and more, these “thaw & eat” choices are propelling an old category to new heights. These “smeals” (snacks + meals) fit with people’s post-pandemic grab-and-go lifestyle.
Corona celebrates the holidays — virtually
Corona introduced an augmented reality (AR) experience that allows consumers to plant a virtual holiday palm tree — a tech-driven version of the brand’s classic “O Tannenpalm” ad. Nostalgic content delivered via new technology attracts consumers familiar with the original spot as well as a younger drinking-age target. Virtual experiences like these are proving popular for the holidays, with Macy’s and PacSun offering similar ones.
Frito-Lay wraps 2022 in snacks
Frito-Lay released its end-of-year snack wrap-up: Consumers crave crunch, a taste of nostalgia, treats that tap into happy holiday vibes, and snacking after dark. “Crunch factor” was the top-rated attribute across all demographics while other trends focused on snacking vibes — from reminders of specific moments to late-night cravings, snacks as a multisensory experience, and recipes found via social media.