Walmart makes the most of mobile with Text to Shop
After an initial test program incubation, Walmart has added Text to Shop functionality to its mobile offerings — giving shoppers speedy and easy new methods to make purchases. Shoppers simply text what they want, and Walmart’s predictive technology adds products to their cart, where shoppers can then make changes or check out. Given the rise in mobile shopping, Walmart is targeting any customer with an account.
Kroger mixes it up with Kitchen United
Buoyed by a recent round of funding, Kitchen United is expanding into grocery stores and malls — two recent Saladworks openings in Ohio Kroger locations are prime examples. Shoppers can order from in-store kiosks or even an online hub, so these “ghost kitchens” help increase in-store traffic by giving shoppers the opportunity to enjoy a meal while they stroll. This isn’t the first move for Saladworks, who has also partnered with Giant and Walmart.
7-Eleven goes next-gen with experiential retail
Post-pandemic, consumers are looking forward to in-person shopping — and are also looking for more. Simply presenting your offerings or even adding photo ops or extra tech isn’t enough for experience-craving consumers. Brands like 7-Eleven and Canada Goose have risen to the challenge, from a stylish c-store redesign complete with made-to-order tacos and wine cellars to subzero cold rooms where shoppers can put coats to the test.