Gronk tries a $10 million kick for FanDuel

For its first Super Bowl campaign, FanDuel is adding an experience to advertising by challenging Rob Gronkowski to kick a field goal — live during the game. If he makes this “Kick of Destiny,” anyone who bets more than $5 with FanDuel wins a portion of the $10 million pot. It’s an evolution of the traditional celebrity sponsorship model, fusing a live event with ongoing engagement leading up to the big game.

Full article from Muse by Clio

M&M’s flips the script with female mascots

To support International Women’s Day, M&M’s is releasing a package featuring only its female “spokescandies” as well as awarding grants to real women who are “flipping the status quo.” It’s the next chapter in M&M’s inclusivity efforts, in addition to introducing Purple, a new character who will also be included in the package as a flavor for the first time. Every sale of the female-focused product will trigger a donation to women’s organizations.

Full article from Marketing Dive

Wilson plays ball with brick-and-mortar

Wilson increased its presence in the Windy City with two more flagship brick-and-mortar stores in the area. The company has been focusing on its DTC offerings, incorporating experiential elements like pickleball courts and indoor putting greens to elevate the traditional shopping trip. In addition to these Chicago locations, Wilson has three NYC stores and plans to add more throughout 2023.

Full article from Retail Dive