JackBe nimble for mobile shoppers
The country’s first drive-thru grocery store opened recently in Oklahoma City; it allows shoppers to place their order via an app and get groceries brought out to their car. JackBe offers a wide variety of products from produce and meats to bakery and deli plus consumables, with prepared foods and local brands coming soon. The retailer continues to raise funds and has plans to open more stores in the future.
Tech connects beauty brands with consumers
Manufacturers and retailers are increasingly turning to technology to help empower beauty shoppers, from AI-driven virtual try-ons and auto-replenishment programs to having in-store advisors use their mobile phones to track social media trends. Efforts like these help link shoppers’ online and offline identities, creating an enhanced in-store experience that fits their mobile lifestyle.
Full article from Marketing Dive
H&M builds a retail playground
To showcase its activewear brand, H&M focused a flagship location on movement and experience. A “kinetic, tactile playground,” the store features a Move Studio that hosts free fitness classes along with the opportunity to explore Move apparel offerings. This on-site activation follows recent online experiences such as virtual storefronts and metaverse-inspired collections.
