Jameson Gets a Seat at the Desk
Just act natural … Jameson debuts Desk Decoys ahead of St. Patrick’s Day. Responding to a recent survey that indicates 61% of Americans feel guilty when taking paid time off to celebrate St. Paddy’s, the Irish whiskey legend is selling customized cardboard cutouts to be used as Zoom stand-ins for revelers looking to drink their hooch and have it too.
Tatcha Goes VR in Newest Marketing “Awakening”
Tatcha, a Japanese skin-care brand, has opened a new store to promote its newest collection—but you won’t find it in this universe. Utilizing the power of VR, Tatcha employed help-experience developer Emperia to allow consumers to virtually explore its Forest Awakening line of body-care products from anywhere with an internet connection.
The Fresh Market Leverages Livestreams
The drive toward digital continues apace, as The Fresh Market develops “a first-of-its-kind retail media network.” Building on the success of its livestream cooking shows, The Fresh Market now offers vendors the opportunity to sponsor content as well as create shoppable ads through which consumers can purchase products.