ARE YOU THERE, HEALTH? IT’S ME, ALBERTSONS.
Health & wellness is evolving. Looking to establish a symbiotic relationship with Americans’ growing desire to temple-ify their bodies, Albertsons is linking healthy habits to grocery discounts. The platform, aptly named Sincerely Health, makes an earnest attempt at meeting shoppers where they want to be with an app that tracks users’ activity levels, sleep patterns, and nutritional needs.
YAHOO AND TOYOTA ‘AR’ ALL IN.
Japanese car giant Toyota is teaming up with search engine Yahoo! to create a new AR experience for would-be Toyota drivers. The all-new Toyota Crown, a sedan that sports a whole host of futuristic features, including a hybrid MAX powertrain and the ability to self-park, can now be virtually toured via QR code and a multi-channel campaign named Say So Much.
THE PLACE TO TXB.
C-stores have a loyalty program problem. Texas Born—colloquially referred to as TXB—is boosting its loyalty program, not with advertisements but with ambassadors. Dedicating two employees per store during peak hours, TXB is on a mission to alleviate the “download the app to save” pain that customers experience by incorporating human touch, which studies show is the most effective method of driving loyalty.