APPLE GETS MORE FACETIME WITH ITS CUSTOMERS
Apple has long been an innovating force within the tech industry and consumer goods marketing as a whole. Now, Apple is once again readjusting its customer service practice by introducing a virtual shopping experience wherein would-be customers are connected with an Apple team member as they shop for their new iPhones. The service, dubbed Shop with a Specialist over Video, gives remote customers the ability to work with an Apple specialist to compare prices, features, and carrier and trade-in options in real time via one-way video call.
SUSTAINABILITY SUSTAINED BY SOCIAL MEDIA INFLUENCERS
According to a study done by Unilever, social media influencers are far and away the most effective channels through which consumers learn about—and enact—sustainability best practices. The study, conducted by Unilever and the UK-based Behavioural Insights Team (BIT), found that “three-quarters of consumers surveyed said that social media content made them more likely to adopt sustainable behaviors, with 83% of consumers, and 86% of those 18-34, saying that TikTok and Instagram are helpful places to seek out advice on how to be greener at home.”
7-ELEVEN LEADS THE CHARGE
Never a brand to sit on the sidelines and simply observe, c-store powerhouse 7-Eleven is seeking to build the largest network of fast-charging stations in all of retail. The stations, named 7Charge, are already serving customers in several states, as the chain looks to attract EV drivers to their locations with a re-energized twist on that which has made 7-Eleven a singular leader within retail.