POP-UP PERMANENCE
Apple has long been an innovating force within the tech industry and consumer goods marketing as a whole. Now, Apple is once again readjusting its customer service practice by introducing a virtual shopping experience wherein would-be customers are connected with an Apple team member as they shop for their new iPhones. The service, dubbed Shop with a Specialist over Video, gives remote customers the ability to work with an Apple specialist to compare prices, features, and carrier and trade-in options in real time via one-way video call.Vagabonding grocery entity, Pop Up Grocer, has put down roots in New York City and is already making a splash in The Big Apple with a hyper-stylized store layout and hipper-than-hip category branding. The move to, well, not move anymore, comes after founder Emily Schildt found herself seeking a grocery store experience that was both highly functional and a destination for influencers.
HEALTH & WELLNESS: THE TRENDS, THEY ARE A CHANGIN’
Hot off the press, pepviz’s new newsletter, the pulse, explores how health & wellness trends are evolving and how retailers should adjust to shoppers’ shifting perceptions, perspectives, and health-conscious imperatives. Subscribe here for PepsiCo insights and see how you can unlock granular growth.
ADOBE BUILDS A HOUSE FOR AI
Tech titan Adobe seeks to terraform the online retail landscape by introducing AI technology intended to personalize shopping and simplify product navigation. The aptly named initiative, Project Fast Filtered, is a tool retailers and consumers alike can utilize to streamline the online shopping experience, explore product differences, and even determine which pieces—in this case, furniture—will work in one’s space.
