FOOT LOCKER SNEAKS PAST SNEAKER CULTURE
In an ongoing effort to be more things to more people, Foot Locker has long been reshaping its image to appeal to a wide variety of consumers. That effort continues apace with the introduction of a new CEO and a new marketing strategy: Lace Up. Taking into account shifting shopper needs and their evolving taste for sneakers, as well as apparel, Foot Locker hopes an expanded selection of offerings will appeal to a greater assortment of shoppable occasions.
Full article from Modern Retail
A BLAST FROM THE PASTA
Kraft Heinz and Absolut Vodka have joined forces to make the product we never knew we needed but are sure to love. Accompanied by a campaign that pulls inspiration from Absolut’s iconic ‘80s ads, Heinz x Absolut Tomato Vodka Pasta Sauce comes on the heels of Heinz’s move toward broadening its suite of product offerings. Cheers.
Full article from Marketing Dive
Last week, AI startup Verneek debuted Quin Shopping AI, its very first product, which is based on Verneek’s One Quin AI engine. The new product assists shoppers not with ChatGPT-like randomness, but rather with curated information built around specific shoppers. About the product, founder Nasrin Mostafazadeh mentions, “What Quin can do, for example, is answer a question like ‘What is the healthiest snack I can buy for my kids that costs under $5?'”