PEPSI’S REBRANDING STICKS THE LANDING
15 years: That’s how long it’s been since Pepsi underwent a logo and visual identity shift the likes of what we saw debut two weeks ago. The updated logo—one that more prominently features the brand name and is part of a larger rebranding effort—has been well received by scrutinizing designers and average consumers alike, each segment noting the type’s boldness, the simultaneously retro and futuristic feel, and the brightened colors.
BNPL IS HERE TO STAY
Among consumers, buy now, pay later (BNPL) has always been a popular alternative to paying for goods and services with cash on hand. But as the landscape shifts among shoppers—most Americans earning more than ever before—one might surmise that retailers would see a commensurate dwindling in consumers’ penchant for layaway life. One would also be wrong.
AI’M IN THE KITCHEN, DEAR!
The future is nigh and it begins with … tacos? Instacart, in a not-all-too-misguided effort to get ahead of (or at least take part in) the AI revolution, will soon be incorporating know-it-all robot ChatGPT into its mobile app. Users will be able to ask the AI service to come up with recipes and explore different meal options with a question or two. Then, ChatGPT will build a shopping list from the recipe(s) that shoppers can order in an instant.