NETFLIX AND THRILL: LACOSTE EXCITES WITH SHOW-CENTRIC COLLECTION
Once spoken for by racquet-sport enthusiasts, yacht clubbers, and that one group of kind of mean kids in high school, Lacoste is yet again adjusting its image—this time teaming up with Netflix. On April 12, the two brands launched a collection inspired by the streaming behemoth’s most popular shows including Bridgerton, Stranger Things, and The Witcher. The highly stylized collection—which features the iconic crocodile playing the role of a Demogorgon, Queen Charlotte, and a smiling cyclist among others—brings together multiple demographics under one whimsical roof.
Full article from Marketing Dive
PANERA AI WANTS TO TALK TURKEY (SANDWICHES)
The recent partnership of Panera and Amazon was sure to get people talking, say, over a Baja Bowl and a coupla Green Passion Smoothies. Now, Panera has accelerated the conversation quite literally, by investing time and resources into “conversational ordering” via Amazon’s Alexa Skills program. The AI platform, which allows fans of the fast casual restaurant to interact with the ordering app in a way that’s more consistent with a human-operated drive-thru than a computer program, is advanced enough to respond to specific requests and can easily navigate variations in the human language (e.g., mayo vs. mayonnaise).
DISPLAYS FOR DAYS
According to Grocery TV, bigger means better. The in-store retail media network announced this past week an endeavor to supersize the in-store television displays it has installed in NYC area ShopRite supermarkets. Soon, 32-inch displays (!) will permeate markets and occupy the spaces previously reserved for punier monitors. The increase in size is intended to directly correlate with increased shopper attention—something Grocery TV bets advertisers will find decidedly valuable.
