PEPSI AND APPLE HAND BAD BUNNY THE AUX
Summer is right around the corner, and once again Pepsi has consumers’ backs when it comes to the tunes. Last week, Pepsi teamed up with Apple Music Artist of the Year, Bad Bunny, as it launched its new Press Play on Summer campaign. Recognizing the seasonal bump in streaming, select bottles of Pepsi soft drinks will feature a QR code offering three free months of Apple Music. “It’s really what Pepsi has been all about,” said Todd Kaplan, Pepsi’s chief marketing officer, “this idea of unapologetic enjoyment and this idea that people can enjoy their summers more with a Pepsi in hand and listening to some great Apple Music.”
Full article from Marketing Dive
MTO WITH AMAZON GO
Amazon is making new moves with its Go brand, expanding made-to-order options at select Amazon Go locations. Ten new quesadilla and sandwich offerings—six for breakfast time and four for lunchtime consumption—will now be available to order online and in-store. The move is a not-so-subtle play toward claiming yardage among c-store formats, as Amazon Go announced expansion into different markets across the country. At least two stores, Whittier, California, and Mill Creek, Washington, will see this expanded menu in the coming months.
Full article from C-Store Dive
PACSUN PUMPS UP RESALE
PacSun is continuing to pull out all the stops with its resale platform, PS Reserve. The program, which allows for collaboration between PacSun and other brands as well as re-releases of past collections and certified resale of rare and otherwise specialty pieces, has now opened a second “store-within-a-store” at California’s Glendale Galleria. Designed in collaboration with Magnolia Park owner and CEO Miki Guerra, PS Reserve hopes to reimagine brick-and-mortar and address market needs surrounding resale and the “value integrity” of the clothing industry.
