REFRESHED AND REFRESHING
7-Eleven’s iconic Slurpee has a bold new look—and it was directed by “The Brainfreeze Collective,” the 250,000 super users who share data and opinions. View the new Slurpee identity, flavor offerings, and omnichannel details of the “Anything Flows” campaign.
VERTICAL INTEGRATION RAISES THE ROOF
Grocers are increasingly bringing private label production in-house to gain control, boost profits, and differentiate themselves from competitors. Vertical integration is expected to continue given new, major investments into the practice by massive retailers.
…no cap, ICSC reports 85% of Gen Z shoppers’ purchase choices are directly influenced by social media. TikTok and Instagram performed the best, while Twitter and Reddit had less than 20% of this powerful generation’s attention. Dive in here.