SNEAKERHEADS OF THE (DIGITAL) WORLD, UNITE!
Nike is deepening its connection with gamers, this time launching “Airphoria,” an experience within Fortnite. Recognizing the continued seamlessness between our virtual and IRL worlds, players can make in-game purchases of exclusive Nike gear worn by characters.
PARTY LIKE A ROCKSTAR
PepsiCo's Rockstar Energy Drink and Spotify are “pressing play” on the metaverse with an in-app concert series. Featuring big name talent like Stormzy, the summer events will feature five immersive worlds fit for any audiophile.
FISHING FOR SUSTAINABILITY
Walmart is combatting sustainability issues by enhancing transparency within their canned tuna supply chain. Walmart seeks to reach its 2025 goal of all Walmart/Sam’s Club tuna products to be certified by the Fishery Improvement Project or Marine Stewardship Council. Committing to a number of strict guidelines, Walmart is predicted to recalibrate industry fishing standards across the board.