SUMMER’S BOSS OF SAUCE
The future of condiments is here, with a special edition July Fourth fusion of Pepsi and ketchup. Developed with the help of the Culinary Institute of America, ‘Colachup’ is a sweet and tangy, Joey Chestnut endorsed addition to PepsiCo’s #betterwithpepsi platform.
KROGER’S INSIDE JOB
Kroger Precision Marketing (KPM) is leading the in-housing retail revolution, as the practice of internalizing major business practices grows among retailers big and small. Informed by data, KPM seeks to further own Kroger business initiatives, dulling growing pains and sharpening advertising accuracy.
TIRE SAFETY IS FLYING HIGH
Pilot and Bridgestone have expanded their tire monitoring technology to 300 Pilot and Flying J travel centers. The safely-forward initiative allows fleet managers to track tire pressure, temperature, and wear, and to identify potential problems before they lead to breakdowns.