our co-lab process

This sprint process helps unlock innovative solutions using an agile, scrum-inspired framework. Co-Lab synchronizes various key stakeholders in one structured work session. By engaging multifunctional subject-matter experts and key partners and organizations, innovative solutions launch in market faster.


Lipton sales were suffering at Winn-Dixie, a regional grocer in the Southeast. The category had seen an influx of soda, energy drinks, and water, and Lipton’s ready-to-drink sweet tea wasn’t breaking through. Our research and data brought Winn-Dixie and Lipton stakeholders together to innovate around our consumer insight of “return to teaness.” In 100 days, a co-created category reinvention rolled out across the total retail landscape.

  • Uncovered why Lipton was experiencing a sales slump using insights and data from
    multiple stakeholders.
  • Aligned a multifunctional client and retailer team on a strategy and approach.
  • Facilitated Co-Lab workshopa among key brand and retail stakeholders to co-innovate category solutions, comms and structures.
  • Mapped logistical solutions beneath an insights-driven, tea-centered campaign: Return to Southern Hospitality.

Externally, this innovated, reimagined category solution hit market in an unprecedented 100 days, stimulating long-term sales growth. Internally, we connected with stakeholders differently, establishing a relationship that continued to deliver dividends for Lipton.