This sprint process helps unlock innovative solutions using an agile, scrum-inspired framework. Co-Lab synchronizes various key stakeholders in one structured work session. By engaging multifunctional subject-matter experts and key partners and organizations, innovative solutions launch in market faster.
Lipton sales were suffering at Winn-Dixie, a regional grocer in the Southeast. The category had seen an influx of soda, energy drinks, and water, and Lipton’s ready-to-drink sweet tea wasn’t breaking through. Our research and data brought Winn-Dixie and Lipton stakeholders together to innovate around our consumer insight of “return to teaness.” In 100 days, a co-created category reinvention rolled out across the total retail landscape.
Externally, this innovated, reimagined category solution hit market in an unprecedented 100 days, stimulating long-term sales growth. Internally, we connected with stakeholders differently, establishing a relationship that continued to deliver dividends for Lipton.