As the name implies, this role is for the Account Director who has grown into a leadership position based on their ability to:
Externally:- Develop trust and respect of a client or group of clients of all levels.
- This trust is based on the leaders intimate knowledge of their business, but more over how that knowledge translates to wisdom that clients use (and actively seek out) to help grow their businesses.
- The leader is an invaluable part of the client’s day-to-day and long term business planning.
- Transform insights into ideas that delight shoppers and deliver on clients’ business requirements
- Provide clear and distinctive creative direction with a particular attention to craft and detail
- Lead multiple projects simultaneously and can work closely with account coordinators to maintain project reviews and timelines
- Present work with confidence and audience to both internal stakeholders and client teams
- Bring your entrepreneurial energy to support the creative team on a daily basis
Focus: Growth/deepening of client relationship for larger clients or groups of smaller businesses. Growth development of direct reports, steward of agency resources, improving the quality of the output.
What You’ll Do:- Financial oversight for annual forecasts, business planning, and business performance.
- Pricing our work to maintain profitability and be market competitive for the value we bring.
- Primary communicator of news, information regarding the client’s business, it’s impact on their overall business, and how these variables impact Shoptology and the marketplace.
- Working with the Creative, Operations and Strategy functions within Shoptology, the Account Director is the owner of the creative output on their accounts.
- Growth of subordinates in the areas of:
- Relationship (internal & external)
- Shopper & communications knowledge
- Business stewardship
- Leadership skills
- Leading new business plans for existing and new client opportunities—linking to Sr. Management and other resources for pitch delivery.
- Business development strategy and execution (scope and proposal creation, development, and presentation).
- 8+ Years of Marketing experience (preferably most with an agency).
- Bachelors Degree from an accredited university (MBA a plus).
- Bias for action – sees the opportunities and does not wait to seize them.
- Confidence in your strategic ability – comfortable providing commercial recommendations to Sr. Level clients.
- Proven track record of leading successful teams, clients and the work with the results to back it up.
- Agency financial model, client financial model, advanced communications, and shopper nuances.
- Shoptology’s core competencies and capabilities and case studies.
- Intimate knowledge of not only the client’s business at a shopper and retailer level but and overall knowledge of the client’s brand and how commercial needs to help deliver or enrich the overall brand promise.
- May be a “Subject Matter Expert” that can lend expertise to other teams as needs arise or play a commercial role in scaling our work in a specific area.
About Shoptology
We are fearless innovators and relentless collaborators, charting new ground in the world of retail with roots that stretch to the industry’s inception. We grow brands by engineering experiences that move shoppers and build bonds. We are geared to help our clients succeed in the modern retail landscape–offering sustained support from insights to execution.
Shoptology is an AdAge Best Places to Work agency and part of the Project Worldwide agency network, the home of independents with an edge. Project is an independent global network of wholly owned agencies with more than 2,000 full-time employees. Our agencies closely collaborate with one another on behalf of our clients’ products and services, inspiring people to participate and act.