our approach

We help clients build the dynamics of retail into the core of market strategies. This retail-centric collaborative approach leads to sustainable growth.

Analyze threats and
opportunities at retail.

Define and build creative
concepts and internal

Identify and develop
ownable commercial
growth-driving activities.


C3X establishes a core strategy for all stakeholders, driving shared ownership and incentives. This is what drives innovation for client business.

strategic services

go-to-market strategy

Comprehensive upstream-to-downstream strategy designed to bring business-building ideas to life.

retail innovation

Disruptive and strategic activation at retail considering not just where retail is, but where it’s heading.

customer value propositions

Galvanizing what your brand represents to not only your consumers, but also to your customers.

activation sprint

Ensure your great idea sees the light of day by bringing decision-makers into the creative development process. Our cross-functional Co-Lab process uncovers gaps and opportunities that can be actioned quickly.

research sprint

Understand shopper behavior today and anticipate their category decisions tomorrow. By building Co-Lab sessions into our research share-outs, Shoptology transforms insights into action.