our leadership

Our award-winning leadership team has retail results at the core of their careers. Having deep experience with the evolution of the commerce landscape and strategy at the heart of our collective talent, we readily and rapidly plug into client teams as a force accelerator.


charlie anderson

CEO

With the ear of C-level executives of the top companies in the country, Charlie is at the pulse of retail and the commerce marketing industry. He has over 20 years of experience being a retail innovation kickstarter.

Before launching Shoptology in May 2013, Charlie held top leadership roles at Saatchi & Saatchi X that included serving as CEO, North America beginning in 2008. In his long-standing partnerships with the globe’s largest brands such as Procter & Gamble, Diageo, Wendy’s, PepsiCo, 7-Eleven, and Walmart, Charlie has helped drive strategic insights, creative innovations, digital capability development, and results. Where Charlie goes, success is bound to follow.

rebecca zdarsky

SVP, EXECUTIVE CREATIVE DIRECTOR

For over two decades, Z has been immersed in the retail and commerce landscape. As a creative leader and strategic partner, she's helped Fortune 100 brands such as Shell, Tyson Foods, GSK Consumer Healthcare, Kimberly-Clark, L’Oreal and Unilver navigate the interconnectivity of seamless shopping and accelerate their business. Her creative campaigns have been recognized by Effies, REGGIEs, and The One Show Interactive Award.

In addition to her commerce creative leadership, she also served as Managing Director at a corporate reputation agency working with political strategists to develop comms and campaigns to help companies navigate market, environmental, and organizational changes.

josh rateliff

SVP, ACCOUNT LEADERSHIP

Josh has dedicated his career to the constantly evolving retail sector. He has an innate fascination with ideas and a passion for building strong client relationships. He has experience across top brands as well as top retailers across channels.

Josh has risen through the ranks of the account leadership function, leading teams and offices in Northwest Arkansas, Chicago, and Dallas. At Shoptology, Josh is a team builder and partners across functions to deliver game-changing work for our clients.

wells deschler

VP, insight and strategy

With 20 years of brand strategy experience, Wells has inspired campaign ideas that have delivered awards as well as bottom-line results. After spending the first half of his career as a classically trained brand planner—defining brand positioning and strategy for CPG, pharmaceutical, financial, and beverage-alcohol clients—Wells understands that brand-building and business-building efforts can be mutually beneficial. He's passionate about bringing those efforts to life through high-engagement digital and IRL activations that produce measurable results.

Shoptology is part of the Project Worldwide agency network. Project is an independent global network of wholly owned agencies with more than 2,000 full-time employees. Our agencies closely collaborate with one another on behalf of our clients’ products and services, inspiring people to participate and act. Visit project.com for more information.