our work

With strategy as anchor, our work can range from launching Walmart’s revolutionary new Health Care business to publishing a #1 PoweRanked Kantar insights practice for Fortune 50 companies.

Bold Comms Reinvention

Helping a C-store powerhouse develop an in-store communication architecture.

7-Eleven’s 13,000 locations had an overwhelming amount of point-of-purchase and on-site marketing. Through customer research, data, journey mapping, eye-tracking, shop-along studies, and stakeholder collaboration, Shoptology developed a comms architecture—Bold Balance—that put the right message in the right place to transform business growth.

  • Identified essential elements in the customer journey to curate fewer, bigger, better ways to connect.
  • Balanced branding, wayfinding, and desire with offers, instructions, and promotions.
  • Leveraged high-impact design to communicate more simply with customers.
  • Created bespoke photography and signage to elevate 7-Eleven’s food credentials to drive trip and basket growth.
  • National rollout included a playbook to help execute with excellence across the franchisee network.

Launching nationwide, Bold Balance reinvented in-store communications in over 13,000 stores with 100+ unique formats. By optimizing the right mix for the customer data, this strategic comms initiative saw double-digit percentage sales increases and double-digit percentage signage cost savings.