With strategy as anchor, our work can range from launching Walmart’s revolutionary new Health Care business to publishing a #1 PoweRanked Kantar insights practice for Fortune 50 companies.
Bringing Shell’s oil knowledge into augmented reality by using modern tech to drive motor oil upgrades at the shelf.
Shell Rotella has the best lubricant on the market technically engineered to perform better than conventional oil. But it’s a premium synthetic product and more expensive. How to get self-proclaimed expert diesel owners to reevaluate conventions and trade up? By launching a new retail communication channel that challenged preconceived beliefs and clean-store policies.
By creating this owned channel, Shell Rotella immediately earned a 25%+ sales lift. Additionally, Shell redesigned its packaging to feature the QR code to ensure the evergreen adoption of this channel across retail.